How do you educate 6 million home shoppers on how to visit, unlock, and even buy a home—all with their smartphone? That’s a great question, because—thanks to Opendoor—the process for touring, visiting, and buying a home is now completely different than it used to be. And that’s why, as with any big change, people needed some help shifting their mental model. So we made a couple step-by-step product explainer videos to help walk folks through the new process of unlocking and visiting homes with their phone.