About me

My Mom asked me what I do at work and I told her I make the alphabet worth reading. She told me to settle down. So how's this? I'm a San Francisco-based Creative Director and writer. I help brands find their voice and then use it to tell stories that make people care about what they do and why they do it. I think the best work should make you feel something, and then—and this is important—do something about those feelings. Maybe that's book, order, sign up, share, or like, or maybe that's just come back the next day. Let's call it equal parts affinity and action. In fact, I love calls to action—and calls in general—but you know, I'm also happy to text, I'm not a monster.