How do you remind fans and artists that Pandora’s mission is to connect people through music? I wrote this as a brand manifesto with the internal marketing team to support their Let there be music campaign.

VO: Tim Westergren, Founder, Ex-CEO

Script: This is a story about the power of music. About the single-minded and relentless pursuit to fully unleash its great potential. And a commitment to the effortless and endless exchange between artists and their audiences–where artists can be heard and everyone can hear what moves them, simply and without judgement. To us, music is more than an industry. It’s a language that speaks to and is spoken by all. Let there be music.