How do you rejuvenate a 3-year-old careers page with a fresh look and brand-new identity? Well, at Opendoor, we help people buy and sell homes. So we started by showcasing our new San Francisco-based office’s transformation into a “Homequarters.” We used the concept to hero our office as a place that felt more familial and homey. In one space we did it with a gallery wall of framed photos of our colleagues from back when they were kids. Then we brought in our new warmer color palette to complement our Opendoor blue and wove our new illustration style throughout.

Finally, we made a recruiting video to tie the whole page together. We avoided the overused ‘talking heads’ employee video and instead chose the ‘show not tell’ route by filming a variety of teams at work in our Atlanta and San Francisco offices.